Aloha


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Mara Hoffman's Spring 2013 lookbook Aloha
Check out the video here.

Neil Krug has such a magic knack for capturing a long-lost sense of romance in images
Looking at his work, I often feel like I've opened a dusty box -- one that maybe belonged to my parents and was stashed under a cabinet, never given a second thought -- and unearthed a whole folio of late-60s psychedelia zines. Or even, discovered an envelope of photos that are totally innocent of the editing process, but look so crazy and saturated and hypercoloured because the world they were shot in actually just looks like that.
Anyway, add that feeling to Mara's ability to conjure up some mystical, powerful, ancient magic... and you've got something like the above. 
Aloha, magic beings. 

4 comments:

  1. The first picture were simply amazing!

    ReplyDelete
    Replies
    1. It is! Such a strong, magical image. He's a master. x

      Delete
  2. OMG this shoot is amazing!!!!

    Http://Fashioneiric.Blogspot.Com

    Coline !

    ReplyDelete
  3. gorgeous shoot! it´s so free spirited and magical!

    http://lovelyboheme.blogspot.com/

    ReplyDelete

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