Aloha

Mara Hoffman X Neil Krug

Mara Hoffman's Spring 2013 lookbook Aloha

Check out the video here.

Neil Krug has such a magic knack for capturing a long-lost sense of romance in images. 

Looking at his work, I often feel like I've opened a dusty box -- one that maybe belonged to my parents and was stashed under a cabinet, never given a second thought -- and unearthed a whole folio of late-60s psychedelia zines. Or even, discovered an envelope of photos that are totally innocent of the editing process, but look so crazy and saturated and hypercoloured because the world they were shot in actually just looks like that.

Anyway, add that feeling to Mara's ability to conjure up some mystical, powerful, ancient magic... and you've got something like the above. 

Aloha, magic beings.